Saya minta Founder A naikkan harga sehingga 6X ganda. Terus terjual 2! Limiting belief is broken.
Sebelum ni saya ada share tentang what I found out about 4 Founders.
Mereka baru join my inner circle program, M2M Elite.
5-months marketing implementation program.
Semua program saya fokus untuk :
- grow sales to the next level
- dengan marketing yang makin konsisten & proven
- then kita sistemkan supaya tak dependent pada founder
Okay sambung balik recap Founder semalam.
Founder A,B,C,D yang dah usahakan bisnes yang sama for 9-12 tahun.
Saya recap balik balik secara ringkas ya.
Founder A – low-cost service (11 tahun)
- 11 tahun jual pada 1 segmen market.
- Takut naikkan harga untuk explore new customer segmentation.
- Low profit margin for service niche based.
- Need to sell in volume and to deal with anxiety hujung bulan jika sales tak cover.
Founder B – servis berpremis, radius & localized (12 tahun)
- Brand positioning tak kuat.
- Harga premium tapi brand feels tak match.
- 5 cawangan dan paid marketing cun tapi profit margin overall low. Perlu topup cawangan lain.
Founder C – produk fizikal berpremis, radius & localized (9 tahun)
- Produk high demand tapi overall net profit margin low
- Marketing dah all out tapi sales tak grow.
Founder D – online/offline training & consultation for a very specific niche (9 tahun)
- Business model yang tak scalable.
- High skill & expertise but selling ‘limited time’ to limited number of customers.
Okay let’s go with the first one, Founder A.
Disebabkan taknak panjang, saya kupas 1 Founder shj.
Next founder in next content alright.
Founder A – low-cost service (11 tahun)
First session →
- Found out about all the root problem.
- Skill at level 10 but at Level 2 Opportunities.
- Service based niche should be operating more than 40% profit margin.
- Low cost service, main volume, jadi perlu hire ramai operators untuk deliver the service.
- Operators are all with fulltime employee with kwpsp socso
- That’s why Operation Expenses (OPEX) are too high
Solution →
- Create servis baru yang harganya 3.5X – 6X ganda.
- Dari 3 figures to 4 figures service.
- Tambah nilai dan value supaya customer nampak nilai lagi tinggi dari harga.
- Sell the outcome not the process.
- Break the fear and limiting belief.
- 11 tahun berniaga ni first time naik harga sampai 6X ganda.
- Bina new Sales Kit untuk closing new product.
Action →
- Founder laju terus take action after session.
- In 1 week siap pakej servis baru.
- Terus jual pada leads sedia ada.
- Closed 2 buyers in a short time with the new price, HUGE WIN!
- Limiting belief is broken.
- Sekarang muka banyak senyum, but wait, it’s just a beginning. Hehe.
- There’ll be new “good problems”, but no worries, I’m with you for next following months.
- To get more clarity on ONE NEXT THING to focus.
Dalam 40+ M2M Members yang join program saya, Founder A ni yang paling laju take action dan dapat result pantas. In 1-2 weeks, result significant.
Dan buat kerja gila naikkan harga sampai 6X ganda.
Bab naikkan harga ni, dia bukan Founder pertama yang saya bantu naikkan harga.
Ada few members saya dah bantu create new segment of buyers dengan new price product.
- Tuan S – dari harga RM2-5k → RM10k-RM20k (new price range)(sales RM100k → on track scale ke RM300k)
- Puan F – dari harga RM10k-20k → RM60k-RM100k (new price range)
- Cik S – dari harga RM100-250 → RM700-RM1500
- Dr. N – dari harga RM50-RM390 → RM1500-RM3,000
Sebelum saya cadang buka new product, new high price, of course ada banyak kriteria saya pantau dan audit.
Sebab tu my advices are very personalized to your own business, capacities & resources di fasa ini.
Kita focus 1 big step kemudian next 1 big step.
Senang nak follow & implement.
Bukan generic advice yang anda dapat dalam group setting.
Anda dapat Clarity & Certainty, jelas apa next big thing to do.
Then baru anda dapat Control & Calm, baru tenang jiwa.
Yup itu 4C, Core Values dalam M2M Club.
Nak saya bantu your business juga?
If so, you know what to do.
Apply to join M2M Elite.
Namun maaf saya tak buka untuk semua founder bisnes.
Saya kena tapis untuk make sure anda sesuai untuk saya bantu atau tidak.
Book application call dengan saya.
Kita akan audit your marketing,
diagnose your bottlenecks,
and see if you’re the right fit.
Info & apply di sini : https://m2mclub.my
Jika anda nak borak di wasap dulu sebelum book, wasap saya dulu di sini.
– Al-Farabi Shariff
Marketing Coach yang suka naikkan Average Order Value.
Sambungan Founder B :